Marketing Management samenvattingen

Summary for the Endterm for Marketing. Book: Marketing Management - Kotler & Keller. Bachelor Business Administration, UvA, second year.

Samenvatting van het boek Marketing Management van Kottler & Keller

Structured overview summary of the lecturers and additional information of the book. There are no guest lecturers in this summary, for the resit that's not part of the study material!

Marketing Management 3rd Edition (2016) by Kotler, Keller, Brady, Goodman & Hansen. Contains detailed notes for chapter 1, 2, 3, 5, 6, 8, 9, 10, 20

Complete summary for Global Marketing Management (GMM). It contains a summary of the chapters required for the exam, as well as important parts of the slides. A few points have also been added from my notes during class. The summary also include various graphs and models from the book (Global Marketing by Warren J. Keegan).

Dit is een samenvatting van alle colleges van het vak Marketing and Management (MST-24306). Het bevat de slides, aangevuld met wat er in de colleges is verteld. De samenvatting is geheel in het Engels.

Het document bestaat uit onderdelen die belangrijk zijn voor het tentamen. Daarbij wordt vermeld op welke pagina dit te vinden is in het bijbehorende boek.

This summary contains all the necessary information for the exam that was thought in the lectures and seminars. Grade 8,5! Part of block 1 for the premaster Business Administration at the UvA

contains nearly everything and is fast to learn, buildup based on titles, terms and explanations in a clear way

BMO-24306 / MST-24306 Summary of the lectures of Frans Verhees (marketing part)